Les Frères Allard

Les Frères Allard run a gourmet establishment in Brie where the butcher’s, delicatessen and catering services come together around a simple idea: to offer high-quality products whilst prioritising local suppliers. The company states that it sources its produce as locally as possible from selected producers.

History and origins

Les Frères Allard was founded in 2016 and is based on Rue de la Mairie in Brie. Its registered business activity is the retail sale of meat and meat-based products in a specialist shop.

However, the company has developed a range of activities that go beyond that of a simple butcher’s: charcuterie and homemade preserves, a rotisserie, a catering service, the sale of local produce and, more recently, the rearing of some of the pigs used in certain dishes.

Expertise

One of the distinctive features of Frères Allard lies in the creation of original recipes for preserves, developed by the team themselves. This approach has given rise, in particular, to the ‘Grand-Père’ pâté, the ‘Grillon Charentais’ and various charcuterie products.

The company has also developed ‘Porcland’, a mini-farm promoted as a responsible pig-rearing facility. The animals live there in woodland, and some of the pigs reared on site are used in the company’s recipes and sold at its stalls.

This commitment to understanding the origin of the meat forms part of a ‘local sourcing’ approach championed by the company.

The products

• Grand-Père pâté. This country-style pâté recipe has been reimagined using Charente pork, Pineau des Charentes and Espelette chilli. It won a medal at the International Agricultural Show in 2022.
• The Charente ‘Grillon’. A classic regional speciality, the Allard Brothers’ ‘Grillon’ is presented as a rillette made from large chunks of pork, slowly confit. A hearty speciality to spread on a good slice of bread.
• Sausages. The company offers a range of sausages made from French meats, including merguez, curry, tomato, veal, cheese, cook-at-home chorizo and beef with shallots. Some varieties are made using natural casings.
• Meats and ready-to-eat dishes. The shop also offers meats, hampers, barbecue and rotisserie preparations, and a range of catering options.

The signature product

It’s hard to miss the ‘Grand-Père’ pâté, one of the company’s signature recipes.

This country-style pâté is enhanced with Pineau des Charentes and Espelette chilli. Its Charente character is thus combined with a spicier and more original twist. The recipe won an award in 2022 at the International Agricultural Show.

Enjoy it simply on country bread, as an aperitif or starter, accompanied by a few gherkins. For a truly local experience, it can also be paired with a glass of Pineau des Charentes.

The visitor’s experience

The experience begins, above all, in the Brie shop, where you can find butcher’s produce, charcuterie, tinned goods and ready-made meals.

The shop also offers a rotisserie service on Saturdays, with booking recommended at least 24 hours in advance.

The Allard brothers have also announced the development of Porcland, their mini educational farm, with the aim of eventually welcoming the public.

Where can you find the products?

The main shop is located in Brie itself, at 239 Rue de la Mairie.

The company also has an online shop offering meat, charcuterie, tinned goods, ready meals, rotisserie items, catered dishes and other local produce.

Key points

Les Frères Allard is a must-visit destination in the Charente for discovering a butcher’s and charcuterie that combines local sourcing, home-made recipes and traditional charcuterie methods.

Must-try items: the ‘Pâté Grand-Père’, which won an award in 2022, and the ‘Grillon Charentais’ – two specialities that particularly showcase the shop’s culinary identity.

In Brie, this establishment offers a chance to rediscover regional cuisine whilst experiencing an approach that aims to connect consumers with the origin of the meat and local producers.